Home / Mobile / Instagram Stories hits 200M users, surpassing Snapchat as it copies its AR stickers

Instagram Stories hits 200M users, surpassing Snapchat as it copies its AR stickers



“Move last and take things” seems to be Facebook’s new motto.

Now the parent company’s top Snapchat clone Instagram Stories has hit 200 million daily active users, surpassing the last count of 161 million that Snapchat announced alongside its IPO. Instagram Stories launched in August, hit 100 million dailies in October, and 150 million in January, so it’s hardly slowing as it grows. Meanwhile, Instagram is getting faster at copying even Snapchat’s most technologically advanced features with a series of global iOS and Android updates.

Exactly one year ago, Snapchat launched augmented reality “3D stickers” and text you can stick to objects in videos, which then stay stuck to them and grow or shrink as they move around. Today Instagram launches a clone of this feature called Pinning for stickers and text, with an added improvement of a video timeline for scrubbing back and forth for picking when to Pin something and demoing how it looks.

Snapchat launched these augmented reality stickers a year ago; Instagram added them today

Instagram tells me Pinning relies on “fairly standard region tracking technology,” and was built because “we see people frequently sharing their lives through videos, so we wanted to enable our stickers to move through videos as one more way to mix your personality with the moments you’re capturing.”